What Can You Do When Your Mind Refuses To Write Your Sales Letter?

You need to write a sales letter but you can not find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper – What can you do?

Many people have told me that they face this kind of problem when it comes to writing their sales letter. No matter how hard they try and think about writing their letter they just can not seem to get things moving.

It's really frustrating and can happen to us all from time to time but there's a great way to get those ideas flowing and break out from the mental blocks. Let me ask you something first though …

Do you know your product?

I mean really know your product.

You see in order to be able to sell something you really have to know it in intimate detail. For instance how can you sell the benefits of Liposuction without you are a woman who's actually been through the process?

What do you know about it apart from heresay? You do not know whether there's any pain involved or whether there's a special diet you need to eat afterwards.

Do you know what feeling there is immediately after the operation? Do you look into the mirror and see the hour glass figure you were dreaming about before you went for the op, if not how do you feel deep down?

Are there feelings of anger and dismay or is there a deep sense of ecstasy as you look out and see the real you that was hiding inside that tired old body all the time?

Only someone who has really experienced those first fearful glances can honestly tell this with an emotion that rings true.

This is why you have to know every little thing that you can about your product before you sit down and try to write your sales letter.

Knowing and loving your product gives you the burning passion to tell all the world about it and is the first step in overcoming the dreaded blank screen that so many sit in front of for hours on end, unfortunately trying to write their sales letter.

So the first thing you need to do is to get hold of your product and fall in love with it – that means you actually have to go and buy, borrow or test drive it.

Look, you're going to be writing a story form your heart telling me exactly why I should buy your product from you. If you do not know and love it how can you in all truth and honesty tell me to buy it?

Ok, go and get your product, take it in your hands and start to use it. If it's a book read it, if it's a car drive it – Do whatever you have to do to get to know your product in the most minute detail.

Next list the reasons why it'll help me in my life – Will it help me make more money or will it help me get from A – B more quickly and in greater comfort?

How heavy is it? Is it easy to use? Does it have any weaknesses?

List everything down the good and the bad.

You need to understand why and how I will benefit from it, also why I should buy it from you instead of from somebody else.

An easy way to do this is by brainstorming.

The way you do this is to take a blank piece of paper and draw a small cicle in the middle, write your product's name in the middle of the circle.

Now it's time for you to get the magic going!

Look at the name of your product and write the very first thing that comes into your mind down on the paper.

Draw a line radiating out from the circle and write your thought at the end of that line.

Do not think or worry about spellling, just write. As Soon as you've finished writing one thought another will be there, draw another line and write that thought down also.

Soon you'll have so many thoughts hitting you that you will not be able to keep up – Just keep on going until you have nothing left inside your head.

This is such a stimulating exercise that it'll often leave you panting for breath!

Once you've finished all you need to do is look at what you've written and make a list of all the great ideas you have. List them in order of importance.

Now you have the outline for your letter.

Use the most important reason on the list, the main reason why I should buy your product (this is the largest benefit of your product) and turn this into a sensational headline.

Allow the ideas on the list to flow into your sales letter using sub-headlines when you need to emphasize a point, soon your letter will have almost written itself.

Finally, when you write your letter remember to only write it to one person at a time – make it personal!

That's it for now, go and grab your product, fall in love with it and start to list the reasons why I should buy it.

Go on do it Now!

Copyright 2006 Stuart Elliott

Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

How Rigs for Water Wells Operate

To find new artesian wells, technology absolutely has to help us. With technical and mechanical innovations together with hydraulic engineering it has been possible to build rigs that are more and more efficient and are able to go to very important depths while drilling even more resistant layers of rocks. An artesian well is an under earth rich reserve of pluvial water: it is about natural resources that are hidden in the earth’s ground, the precious water supply of an area can be more or less extensive. The drilled hole of an artesian well lets water spontaneously come up to surface, without the use of submersible pumps. To find this underground water it is thought necessary to use a rig that is appropriate to our aim. Modern rigs, designed and realized by companies from this sector, are able to drill into the layers of the earth for many hundreds of meters. We are talking about mobile rigs, i.e. mounted on trucks or trailer either big or small depending upon the dimensions and weight of the equipment; this will let us move the rig inside the working yard without too many problems.

The choice of the correct rig to drill water wells is a choice of fundamental importance. Depending upon the well’s depth the rig will need to be more or less powerful. The best way to find the most appropriate rig is to trust and search the internet. You just need to open the browser on Google or Bing pages and type “drilling rigs for sale”. Over the world there are many companies that are operating in the sector of designing and realizing rigs. There are companies that are specialized in building rigs dedicated to water research. Others do have rigs to drill inside mines. Others specialize in oil exploration in the deepest layers of the earth from either marine platforms or on the mainland. There are also bigger companies that offer a wider range of drilling equipment. It is not always necessary to buy a new drilling rig. Most companies suggest and offer to their clients the option to hire and sell used rigs which can be recommended for small works when it’s not necessary to use equipment for a long period.

It is possible to find rigs that are fit for any purpose; it is though important to know that not all rigs are equal. For instance there are mechanical rigs which normally operate by diesel engines. There are electrical drilling rigs powered by energy sources generated in the work place, often they have engines with internal combustion. There are hydraulic drilling rigs that are using hydraulic oil flow operated by diesel engine. The system includes one gear box on which are connected different hydraulic pumps. Moreover modern rigs do differentiate themselves for their drilling method; these rigs can work a percussion system or rotary drilling method. The first ones impact the ground vertically drilling a large diameter hole in the ground; these rigs are mostly used when searching for water at low depths, but with very large diameter. Other types of drilling rigs instead, operate by rotating movement with a specific tool, normally called a bit.

Rent a Motorcycle

Traveling and commuting can really be annoying especially if time is of the essence. Imagine having only less than a week to visit and see all the things you want. It is really annoying when you have to think about the traffic. So if you need to go to your destination as fast as possible, why not rent a motorcycle?

Renting a motorcycle is a fun and easy way to reach your travel destination. Imagine having to sit for hours riding a car, van, or bus in a traffic-congested street or highway. With a motorcycle you can drive easily even on some busy streets or traffic-congested highway. You never have to miss an important work meeting or miss getting to the local museums, art galleries or theater on time!

When you plan your much-awaited vacation, either together with your life-partner or two of your closest friend, it is better that you already have a mode of transportation in mind. If you plan to go to a beautiful resort or just roam around the cities of Paris, Barcelona, ​​Singapore, Thailand, or any place that you would like to visit, make sure that you have already included a vehicle service to take you to your desired Scenic spots. If you know how to drive a motorcycle, go ahead and rent a motorcycle. But, remember that choosing this mode of transportation is ideal if you are traveling with your wife, girlfriend, or a close friend. It is convenient, cheap, and great if you love to travel light.